Visual Stimuli


Both for NIR’s publications and  presentations at professional meetings and corporate symposia, we occasionally utilize  imagery to make a point in novel, creative, and entertaining fashion. The intent is to provoke thought, though some of these images may be provocative in other ways. The goal is not snarkiness for its own sake: With the challenges that confront the neurotherapeutics area, expending resources on irrelevant, ill-conceived, or sloppy programs is a luxury that the industry cannot afford and should not accept–and the challenges endemic to neuroscience require that a sense of humor be maintained.